Outfit for Lady Gaga

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In collaboration with Nicola Formichetti

2011

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As part of her generous participation in the “Viva Glam” project, organized by MAC Cosmetics to raise awareness of HIV/AIDS, Lady Gaga required a new outfit for the associated video. Nicola Formichetti, then Lady Gaga’s creative director, conceptualized a new dress comprised entirely of the faces of her fans. Mark Foster Gage collaborated with Nicola for several months on this project to make the concept into a reality, designing and 3d printing numerous variations of Lady Gaga’s face as well as those of her specially-selected fans.  The extensive technical work was done in collaboration with Autodesk’s Corporations Mudbox division and Offload Studios, a 3d printing firm in Canada. In the final produced dress, hundreds of images of her fans were high-resolution printed on flowing fabric and the 3d-printed masks formed an asymmetrical shoulder harness that folded back into the symmetrical digital wings as seen in the video that debuted in late 2011. The outfit is referred to as “The Masterpiece” and has been featured in numerous press and media outlets.